theIBAA | Rolex Wild Editions Concept

Rolex Wild Editions Concept

Product Concept: The Rolex Wild Editions

Published: 16/10/2025

Introducing the Rolex Wild Editions. A limited edition collection where each country gets its own timepiece inspired by an animal that represents its spirit.

10% of profits from the watches go to the World Wildlife Fund (WWF).

Rolex's Current Marketing:
Take a look at Rolex's current use of animals and a lovely dark green theme in their shop windows around the world. However none of their current watches represent this great marketing:

Our Concept:
A limited edition collection timepiece where each country has a watch created based on an animal that represents its spirit, in line with current marketing. E.g. A bear for Canada, a koala or a kangaroo for Australia, a panda for China etc

A Rolex with a kangaroo on for Australia

Our Post on X / Twitter:

Introducing the Rolex Wild Editions Concept

A limited edition collection where each country gets its own timepiece inspired by an animal that represents its spirit.
10% of profits go to the WWF.

Collect each timepiece before it goes extinct #Rolex #Concept pic.twitter.com/f1SKntF0Ps
— IDEAS BUGS AND ACQUISITIONS (@theIBAA) October 16, 2025

Our Post on TikTok

@theibaa Rolex Wild Editions Concept ⌚️ A limited edition collection where each country gets its own timepiece inspired by an animal that represents its spirit. 10% of profits go to the WWF. Collect each timepiece before it goes extinct 🌍🐻🦘🐼🐨 #Rolex #Concept #watchesoftiktok⌚ #limitededition #watchesoftiktok ♬ suono originale - 𝙎𝙉𝙀𝘼𝙆𝙔𝙃𝙀𝙍𝙊𝟵𝟯