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What We Do

Ideas / Concepts

  • At the IBAA, we specialise in generating innovative ideas and forward thinking concepts tailored to elevate your products, services, or overall business strategy.

  • Our goal is to help companies unlock new potential by identifying opportunities they may not have considered, whether through enhancing existing offerings or introducing entirely new solutions.

  • Through a blend of creative insight and strategic thinking, we deliver actionable ideas / concepts that inspire growth, differentiate brands, and meet evolving market demands.
Ideas

Bugs / Security Vulnerabilities

  • We help companies identify and resolve website bugs, performance issues and security vulnerabilities that impact user experience or expose critical systems to risk of exploitation.

  • Our team conducts thorough audits to uncover hidden flaws, from broken links and layout glitches to more serious concerns like insecure code or misconfigured access controls.

  • We work closely with businesses to prioritise and remediate these issues, strengthening both the functionality and security of their digital platforms while ensuring a smoother, safer experience for users.
Bugs and Security Vulnerabilities

Search Engine Optimisation

  • We help businesses improve their visibility online through tailored search engine optimisation (SEO) strategies that drive traffic and enhance discoverability.

  • From keyword research and on page optimisation to technical audits and content strategy / marketing, we ensure your website is built to perform impressively in search engine rankings.

  • Our approach combines data driven insights with creative execution, helping you connect with the right audiences, improve user engagement, and achieve sustainable growth through organic search.
Search Engine Optimisation

Acquisitions

  • We assist companies in identifying high potential acquisition targets that align with their long term strategic goals.

  • Whether you’re looking to expand your capabilities, enter new markets, or strengthen your competitive edge, we help uncover promising startups, niche players, and innovative businesses that fit your vision.

  • Our insights go beyond surface level metrics, we evaluate product fit, cultural alignment, growth potential, and market relevance to support informed, value driven acquisition decisions that fuel long term success.
Acquisitions

Company Reviews

  • We conduct in depth company reviews to help businesses better understand their strengths, weaknesses and opportunities for growth.

  • Our evaluations cover everything from product offerings and brand positioning to customer feedback and operational efficiency.

  • We also carry out competitor analysis to benchmark your performance against industry peers, uncover market gaps, and identify areas where you can gain a competitive edge. The result is a clear, strategic overview that supports smarter decision-making and long term improvement.
Company Review

Our Managed Service

Step 1:
Reach Out To Us

  • Reach out to us via our contact form so we can walk you through what’s included in our managed service - bug discovery, security vulnerability scans, SEO issue tracking and more.
Reach out to us

Step 2:
Submit Your Websites

  • Send us a list of the websites you want covered. Our standard service includes up to 5 websites for a flat rate. Managing more? We offer custom pricing for larger portfolios.
Submit your websites

Step 3:
Subscribe ($50/month)

  • Get started with a simple $50 monthly subscription, which is less than most teams spend on coffee in a week. We will provide you ongoing monitoring, reporting and peace of mind.
Subscribe to us

Step 4:
Sit Back, Get Reports

  • We’ll scan your website every day of the week and email you a report whenever we find anything that needs your attention - bugs, vulnerabilities, SEO problems, or anything unusual.
Sit back, get reports

Our Post Highlights

Feature Idea:
Airbnb Split Payments

    We all love booking amazing group trips on Airbnb… but why does one person always have to front the cost and chase friends for bank transfers? Isn’t it time for Airbnb to add a split payments option?
Airbnb Split Group Trip Split Payment Feature Idea
Airbnb Split Group Trip Split Payment Feature Idea Airbnb Split Group Trip Split Payment Feature Idea Airbnb Split Group Trip Split Payment Feature Idea

Product Concept:
The Apple Glass AR

    The Apple Glass AR - Augmented Reality glasses with Apple Intelligence features activated with “Hey Siri”. Your digital assistant always ready to provide you the information you want whenever you ask.
The Apple Glass AR Concept
The Apple Glass AR Concept The Apple Glass AR Concept The Apple Glass AR Concept

Feature Idea:
The iPhone Camera App AI

    Do you ever wish you could open the iOS camera app, point it at any object or building and find information quickly? Just tap the blue box and get a quick summary from Siri.
The iPhone Camera App AI Enhacement Idea
The iPhone Camera App AI Enhacement Idea The iPhone Camera App AI Enhacement Idea The iPhone Camera App AI Enhacement Idea

Product Concept:
A smaller Tesla Cybertruck

    A sleeker vision of the future: a two seat, two door Tesla Cybertruck featuring bold scissor doors. Perfect for consumers in Europe, Australia and New Zealand where the roads are less wide.
The Smaller Tesla Cybertruck Concept
The Smaller Tesla Cybertruck Concept The Smaller Tesla Cybertruck Concept The Smaller Tesla Cybertruck Concept

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About Us

Our Story

    We launched theIBAA in July 2025 after a period of deep research and development. Our goal was simple: help companies do more with what they already have by providing clear, actionable advice and technical insight. We created tools and systems to assist in coming up with ideas, uncovering bugs, identifying security vulnerabilities, optimising for search engines, and exploring untapped acquisition opportunities.

    We started theIBAA after repeatedly seeing companies struggle with the same issues, missed opportunities, unresolved bugs, and under-optimised systems. We wanted to change that by offering practical, creative, and affordable solutions.

    Unlike many firms that focus on just one aspect - development, marketing, or security - we take a holistic view of your business, helping you improve across multiple domains without the overhead of multiple vendors.

    Our team have extensive experience in:

  • Website / Software Development
  • Bug and Root Cause Analysis
  • Search Engine Optimisation
  • Cyber Security (Penetration Testing, Incident Response, Forensics, Threat Intelligence)
  • Marketing / Media Strategy
  • Business Consultancy - Mostly focused on full company reviews and acquisitions

  • We operate differently from traditional agencies; we’re fast, transparent, and genuinely care about long term impact. Whether it’s a technical audit or a strategic partnership, we aim to be the most practical team you've ever worked with. We offer all of our services at extremely reasonable prices that won’t break the bank.

Headquarters & Team Locations

    We’re proudly headquartered in Sydney, Australia, with additional team members and consultants based in London and New York. While we’re globally distributed, we operate as a tight knit team, connecting virtually and in person where possible.

    Whether you prefer face to face collaboration or remote support, we’re flexible and ready to work the way that suits you best. When projects allow, we love travelling to meet our clients, explore your ideas on site, and better understand your business in its own environment.

    Our workflow adapts to your timezone and team style. We offer fast communication, consistent updates, and transparent project delivery. We’ve built our services to feel like an extension of your team, no matter where you’re located.

    From initial onboarding to ongoing support, we focus on making things easy, reliable, and outcome driven. You’ll always know who you’re working with, what we’re working on, and when you can expect results.
Sydney pin location on world globe

Contact Us